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Entrepreneurship

An Introduction to Voice of Customer and Stages of Awareness on Your Landing Page [Video]

An Introduction to Voice of Customer and Stages of Awareness on Your Landing Page

This video is a segment from Growth Decoded — A show that helps you grow your business by investigating the customer experience, one piece at a time!

In this episode we investigate “Landing Pages” — and in this segment specifically, Ernie sits down with Conversion Copywriting and Conversion Rate Optimization expert, Joel Klettke.

Joel talks through the importance of using your customer’s own words on your landing page to optimize conversions. He takes us through how to find those words, where to look, and different ways you might think about it.

He then talks through ways to find out how aware and educated your customers are about their problems, and the importance of meeting them where they are.

To connect with Joel or learn more about his work:
https://www.linkedin.com/in/joelklettke/
https://twitter.com/JoelKlettke
https://businesscasualcopywriting.com/
https://casestudybuddy.com/

To sign up for updates on future episodes and get exclusive content, visit:
https://www.activecampaign.com/events/growth-decoded

Connect with ActiveCampaign on social!

LinkedIn: https://www.linkedin.com/company/activecampaign-inc-
Instagram: https://www.instagram.com/activecampaign
Facebook: https://www.facebook.com/activecampaign/
Twitter: https://twitter.com/ActiveCampaign

#GrowthDecoded #LandingPages #ConversionCopywriting

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Categories
Entrepreneurship

Expats, Entrepreneurs & Dreamers: How to Build a Thriving Business in France [Video]

Starting a business in a foreign country can be a daunting yet exciting experience. For expats and entrepreneurs, France offers a vibrant market, a rich cultural heritage, and numerous opportunities for business growth. However, navigating the legal, financial, and cultural landscape can be complex. This guide will walk you through the essential steps to help you build a thriving business in France, from understanding the local market to securing insurance.