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Entrepreneurship

An Introduction to Voice of Customer and Stages of Awareness on Your Landing Page [Video]

An Introduction to Voice of Customer and Stages of Awareness on Your Landing Page

This video is a segment from Growth Decoded — A show that helps you grow your business by investigating the customer experience, one piece at a time!

In this episode we investigate “Landing Pages” — and in this segment specifically, Ernie sits down with Conversion Copywriting and Conversion Rate Optimization expert, Joel Klettke.

Joel talks through the importance of using your customer’s own words on your landing page to optimize conversions. He takes us through how to find those words, where to look, and different ways you might think about it.

He then talks through ways to find out how aware and educated your customers are about their problems, and the importance of meeting them where they are.

To connect with Joel or learn more about his work:
https://www.linkedin.com/in/joelklettke/
https://twitter.com/JoelKlettke
https://businesscasualcopywriting.com/
https://casestudybuddy.com/

To sign up for updates on future episodes and get exclusive content, visit:
https://www.activecampaign.com/events/growth-decoded

Connect with ActiveCampaign on social!

LinkedIn: https://www.linkedin.com/company/activecampaign-inc-
Instagram: https://www.instagram.com/activecampaign
Facebook: https://www.facebook.com/activecampaign/
Twitter: https://twitter.com/ActiveCampaign

#GrowthDecoded #LandingPages #ConversionCopywriting

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Entrepreneurship

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As a new entrepreneur or student soon entering into the job market, what’s the best skill you could have? The best skill you could have to protect yourself and protect your families wealth and even start building it in an business environment that is changing fast is the ability to change fast. If you can master the skill of learning new skills FAST, you will be very rich in 2021 onwards. If you cannot adapt with the market, and separate from traditional ways of thinking as the market separates from traditional to technology and the new you will be left behind.

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Entrepreneurship

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One strategy for setting your company apart from its rivals is establishing a brand name. It is how your clients recognise and communicate with your company. Your brand's power should be shown in everything, including customer service practices, promotional goods, clothes, geographic area, marketing materials, business cards, custom stickers from