AI-Driven Packaging: Transforming Branding with Smart Technology [Video]
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Entrepreneurship

AI-Driven Packaging: Transforming Branding with Smart Technology [Video]

AI-driven packaging is no longer just about automation or data – it’s transforming into a dynamic, intelligent brand asset that reshapes how consumers interact with products. From personalisation to sustainability, this technology is helping brands create deeper, more meaningful connections.

At Appetite Creative, we’re helping companies harness the full potential of AI-driven Connected Packaging to elevate experiences, boost personalisation, and unlock real-time insights.

Here’s how AI is reimagining smart branding and packaging:

🔹 Hyper-Personalised Marketing – AI allows packaging to become a tailored experience. Consumers receive personalised content, special offers, and rewards based on their individual preferences and interactions.

🔍 Predictive Analytics – AI tracks consumer behaviour and engagement, unlocking valuable insights that help brands anticipate needs, fine-tune messaging, and optimise campaigns in real-time.

♻️ Smarter, Greener Packaging – With AI, packaging can forecast demand and optimise supply chains, reducing waste and supporting sustainability goals. This automation leads to more efficient production and eco-friendly packaging practices.

From QR codes and augmented reality …

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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]
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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac

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