The answer to what makes a good YouTube ad is actually very simple. As Scott Wedemeyer, global creative lead at YouTube told his audience during his Challenger Brands breakout presentation, it’s about attracting attention right off the bat, branding intentionally, creating a connection with the viewer and then directing them to take action. In his experience, the best ads are the ones that give viewers something of value right away. Check out the above video to hear Wedemeyer discuss the inner workings of successful YouTube ads.