ADWEEK’s 2025 Social Marketing Masters Lead With Humor and Cultural Savvy [Video]
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Entrepreneurship

ADWEEK’s 2025 Social Marketing Masters Lead With Humor and Cultural Savvy [Video]

Marketing is firmly in its social-first era. No longer a media or performance buy, social platforms and creators are now essential for brands to connect with communities, drive engagement and deliver sales.

ADWEEK’s inaugural Social Marketing Masters list honors the individuals, teams and campaigns cutting through the noise in the attention economy, translating clicks and impressions into business results. 

Selected by our editorial team, the 2025 class of Social Marketing Masters spotlights the brand team that turned a TikTok trend into a sales boost, agencies shaping culture through their work, and social media managers using absurdist humor to appeal to Gen Z.

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