ActiveCampaign Review 2022 (For Beginners) : Is ActiveCampaign Worth it in 2022 ? [Video]

ActiveCampaign Review 2022 (For Beginners) : Is ActiveCampaign Worth it in 2022 ?

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In this ActiveCampaign Review, I will be sharing with you all that you need to know about ActiveCampaign.

ActiveCampaign is the best value email marketing platform we tested, and we were impressed by its automation and analytics features. It didn’t score so well in design, while its lack of transactional emails makes it unsuitable for ecommerce businesses.

This is a platform for businesses with a dedicated email marketing team, or an individual who has time to learn their way around the dashboard and build campaigns from scratch.

ActiveCampaign’s incredibly cheap starter plan and feature-rich backend mean you get amazing value for money, and its extensive automations and analytics will help you to test and tailor your campaigns for success.

One of their key features is marketing automation. Aside from autoresponders, which can be based on myriad conditions, you can automate list and contact management, as well as deals, if you decide to use their CRM software. This ‘Deals’ system (sales pipeline) also allows you to add notes to contacts, set up appointments, send direct messages to them, and much more.

The ‘Conversations’ feature is another one to note. You can use it to send targeted messages straight to your website visitors in order to optimize the overall customer experience and create a kind of sales funnel to help you convert more visitors.

Having all your information and activity in one place means that you can quickly get a holistic view of how your sales and marketing efforts are performing. Not having to use a number of providers for your various digital marketing efforts will also potentially save you money.

Conclusion
best email service 2021So do we recommend ActiveCampaign?

It’s really tough to fault ActiveCampaign, not only do they offer almost everything you need within an email marketing platform, but they do it very well.

The reporting offers you insight into almost all facets, such as page visits, geo-tracking, openers, ecommerce and more. One area that is slightly lacking is the email builder, not offering an experience as slick as other services out there, with a few niggling features that could be done better (like the revision history).

The support is as advertised: friendly, helpful and fast. Email and chat support are great, with a personal feel to the communications. Their knowledge base is easily searchable and actually returns relevant results a high percentage of the time. With their ‘Plus’ plan you even get access to one-on-one training and helpful webinars, which is a nice addition.

I think this review shows that ActiveCampaign is really one of the best choices you could make if you’re looking for an all-in-one digital marketing tool. Their marketing and sales automation is the real deal and makes other tools’ automated workflows look pale in comparison.

You’ll need to be prepared to put in a bit of time due to the slightly steeper learning curve, and perhaps spend a little more money, but your business will reap the rewards. If, on the other hand, you’re just looking for a simple way to blast out newsletters, a solution like GetResponse or MailerLite might be a bit easier to get your head around.

On a side note, ActiveCampaign offers a range of really useful free tools, regardless of whether you’re a customer or not. You can find everything from content and social media calendar templates to a subject line generator. Check out the free tools here

Try ActiveCampaign now for free for 14 days.

I hope you enjoyed this ActiveCampaign Review.

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