Active Campaign Review
In this Active Campaign Review I will be sharing with you guys all that you need to know about Active Campaign.
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ActiveCampaign is a very popular email automation tool.
But is it right for you?
Let’s find out.
In this ActiveCampaign review, we’ll see just how good this newsletter marketing and email automation software holds up. We’ll look at all the features, ActiveCampaign pricing, Pros and Cons and alternatives.
ActiveCampaign review summary:
ActiveCampaign is great software for starters and advanced marketers.
Marketing automation is where it shines. Do every automation you ever dreamed of.
We found the tool easy to set up and use – once you get the hang of it.
Too much power if you only want to send simple newsletters
They are competitively priced, starting at $15, or $70 with CRM and lead scoring included.
ActiveCampaign most important features
You might be wondering: “What is ActiveCampaign? and what does it do?”
ActiveCampaign is email marketing automation software with added sales CRM. But it does a lot more. When you first log in to ActiveCampaign, and you see all these functions in the dashboard, you will be pleasantly surprised. 😀
Here are the most notable ActiveCampaign features:
Send email newsletters. ActiveCampaign Email marketing comes with professional-looking templates and a drag and drop builder.
Create Automated Campaigns. The real strength of ActiveCampaign is the marketing automation builder. It is easy to put together automated campaigns. You can build automations starting with templates and then truly make them your own.
Close sales with ActiveCampaign CRM called Deals. Use Deals to automate sales follow up and remove much of the manual work in closing deals and sales.
Get more leads with the ActiveCampaign Landing page builder to convert traffic into signups and customers.
Add chat to your site. ActiveCampaign Messages brings together your email marketing and chat / on-site messages to create a better overall experience for your visitors.
ActiveCampaign is one of the rare tools that brings a lot of functionality together without overwhelming you. There is a lot more to it that you can find on the AC features page. But it starts with the core, which is email marketing and marketing automation software.
ActiveCampaign Pricing
ActiveCampaign pricing is in four plans starting at Lite ($15/month). The starter plan has features like email marketing and marketing automation. Higher plans add features like the ActiveCampaign CRM, landing pages and lead scoring.
You can start for free with the 14-day trial – there are no setup costs.
ActiveCampaign has many features that make marketing easier, faster, and more effective for the end-user. Let’s break them down one by one in our ActiveCampaign review.
Email Marketing
Marketing Automation
ActiveCampaign CRM
Messaging SMS & chat
👉 Pros, Cons and Conclusion
ActiveCampaign Email Marketing
People come for ActiveCampaign’s email marketing and stay for everything else. Email marketing can be individual emails as campaigns and you can choose from six different types namely:
Standard
Automated
RSS triggered
Split testing
Date based
Autoresponder
After choosing the type of email you want to create, you select the right contacts for that email by picking an email list in your account. Beyond lists, ActiveCampaign site tracking and event tracking creates another layer of targeting you can use in individual campaigns.
I hope you enjoyed this Active Campaign Review.