After testing the brand concepts, Origo created a final recommendation for the company’s new tagline Put Your Future in Focus, which helped generate awareness around the business solutions and support services of ABB’s new organizational structure that includes ABB Contact Lens, ABB Labs, and ABB Business Solutions.
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On Advertising Champions, our host Tony Stanol interviews bright and engaging members of the digital advertising and media community. On this segment, Tony speaks with Paul Flowers of CIRCA 46. CIRCA 46 specializes in marketing products and services to the senior cohort. It is a subsidiary of Dallas-based Slingshot, LLC. What is your BEST service? []
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