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Entrepreneurship

ABB New Brand, Marketing, & Website Strategy [Video]

After testing the brand concepts, Origo created a final recommendation for the company’s new tagline Put Your Future in Focus, which helped generate awareness around the business solutions and support services of ABB’s new organizational structure that includes ABB Contact Lens, ABB Labs, and ABB Business Solutions.

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Entrepreneurship

Understanding Your 'Why': The Motivation Behind Starting A Business [Video]

When you start a project, do you stop to think about the reason?Your "why" should drive your motivation and keep you focused on your goals during difficult times. Knowing your "why" can help you create a clear vision for your business and make strategic decisions that align with your purpose.Learn more at: https://christianespinosa.com/books/the-smartest-person-in-the-room/#CyberSecurity #TSPITR #SelfHelpBook