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Entrepreneurship

TransAlta CEO Dawn Farrells advice for women: Dont leave when the going gets tough [Video]

President and CEO of TransAlta Dawn Farrell in her corporate headquarters in Calgary on April 5, 2019.

Todd Korol/The Globe and Mail

With days left before she retires, Dawn Farrell has some advice she warns is controversial. Asked to reflect on the lack of women at the top rungs in corporate Canada, the chief executive of TransAlta Corp. says as a starting point women themselves have to choose to stay in difficult, high-pressure jobs – even when there’s fierce jockeying for positions, even when they would rather not deal with the fights and conflict.

“The first thing that has to change is the women,” she says. “They want to lead in politics, they want to lead companies, and they want to lead organizations. And they can’t cut out halfway through when it gets tough. The women have to stay in the game.”

Ms. Farrell, 61, has long been one of those rare CEOs who voices …

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Entrepreneurship

How a Simple Coffee Sleeve Redesign Increased Customer Returns [Video]

The success of any business often hinges on small, thoughtful changes that leave a lasting impression. For coffee shops, this can include enhancing the customer experience with clever tweaks to packaging or branding. But how could something as simple as a coffee sleeve make a measurable impact on customer loyalty? Surprisingly, the humble, often overlooked

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Entrepreneurship

Mastering Marketing Automation & AI in Customer Engagement [Video]

Thursday, January 30, 2025 at 1:00 PM Central Standard Time. In this session, discover the secrets to leveraging AI-powered solutions to engage with customers, advance leads along the sales funnel and personalize follow-up strategies. Discover the power of AI in nurturing leads, providing online customer engagement, and fostering meaningful interactions. Learn how to integrate a concierge approach into your lead management process, ensuring no missed opportunities. Well also discuss customer engagement, offering insight into best practices for implementation. Prepare for a fun and insightful take on AI as we investigate its role in modern marketing strategies and its potential to shake up OEM and dealer-focused selling. Three Learning Outcomes1. Effective Utilization of Marketing Automation2. Maximizing AI Capabilities3. Innovative Approaches to Customer Engagement