Reflecting Essex County Council’s aim to be the best local authority in the country, Colchester-based branding and design consultancy Silk Pearce has created a new brand campaign to bring to life the hopes and ambitions of the council’s future strategy.
Charged with engaging a broad audience, that includes council employees, strategic partners and stakeholders, as well as Essex residents, national government and business communities in Essex and beyond, Silk Pearce’s concept needed to unite these audiences around a shared vision for the county – which sees all parties working collectively towards creating a better Essex for everyone.
“Capturing the spirit of ‘togetherness’, we came up with the name ‘Everyone’s Essex’. Playing on the double meaning of the words when spoken, which simultaneously create both a powerful sense of belonging and ownership. But beyond the naming, it was important to embody this spirit throughout all other communications materials.”
Rob Steer, Creative Partner, Silk Pearce
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