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Entrepreneurship

St. Louis Blues Alumni Association COVID-19 relief fund [Video]

Businesses interested in seeking funding can apply for the aid starting on Monday

ST. LOUIS — The St. Louis Blues Alumni Association has teamed up with a local community foundation to launch a new fund assisting businesses impacted by the Covid-19 pandemic.

The Blues Alumni Association and YouthBridge Community Foundation, in partnership with law firm Doster, Ullom and Boyle LLC, have established the Blues Alumni Assistance Fund. The fund will target St. Louis-area small businesses “severely affected” by the pandemic and provide one-time grants of up to $15,000.

Blues Alumni Association President Bruce Affleck, who played with the Blues for five seasons in the 1970s, said the group’s assistance fund was inspired by a similar project initiated by digital media company Barstool Sports. Barstool has created the Barstool Fund, which has raised more than $37 million to aid small businesses during the pandemic.

“We stole (the idea) from them, to be honest with you,” Affleck …

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Entrepreneurship

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac