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Entrepreneurship

London’s Olympia complex unveils architecturally inspired branding [Video]

Originally opened in 1886, Olympia London is undergoing a major redevelopment designed by Heatherwick Studio and SPPARC Architects, which aims to position the new area (known simply as Olympia) as a hub for creative arts in west London.

On top of the existing Olympia London events and exhibition spaces, there will be seven new buildings, including a new theatre, a live music arena, office and studio spaces, eateries and two hotels. The development is due to open to the public in 2024.

The branding for the area has been led by the London arm of SomeOne, with a brand strategy built around the idea that “it’s showtime”.

The Olympia wordmark, developed in collaboration with Miles Newlyn, follows a curve that draws on the arches of the historic Olympia Exhibition Halls. The primary typeface is Right Grotesk by Montreal-based foundry Pangram Pangram, and appears in various styles and weights as a …

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2D Animation for Tiktok SEA Mega Sales [Video]
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Entrepreneurship

2D Animation for Tiktok SEA Mega Sales [Video]

Little Black Book, SuperPixel partnered with TikTok to create vibrant 2D animation content for their SEA Mega Sales 2024 campaign. As part of a larger collaborationcovering EDMs, website assets, website articles, and social media visuals this animated piece was designed to capture the energy and excitement of one of the biggest shopping events of the year. With bold motion graphics, dynamic storytelling, and eye-catching visuals , we brought TikToks engaging, fast-paced shopping experience to life, driving anticipation and engagement across Southeast Asia. A celebration of fun, deals, and digital-first shopping , this campaign made Mega Sales bigger, brighter, and more immersive than ever.

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