Cross Promotion is a form of Marketing Promotion where customers of one product or service are targeted with Promotion of a related product. A typical example is cross- media marketing of a brand.
Cross Promotion may involve two or more companies working together in promoting a service or product, in a way that benefits both. For example a mobile phone network may work together with a popular music artist and package some exclusive ringtones.
Some majar examples – Burger 🍔 king cross Promotion with Coca Cola and many other companies. Coca Cola cross Promotion with McDonald and Domino’s.
Nike cross Promotion with Apple. And many other companies are cross Promotion with many other companies.
Co- Marketing and Co-Branding are particular forms of cross – Promotion.
Advantages of Cross Promotion:-
1. Cost of Promotion is less.
2. Win-Win situation for both parties.
3. Cross promotion marketing is the easiest and often one of the most successful marketing strategies.
4. Both business can promote themselves simultaneously.
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