Ask Doug & Polly: A brand campaign can be expensive, but done right can provide great value | Business News [Video]
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Entrepreneurship

Ask Doug & Polly: A brand campaign can be expensive, but done right can provide great value | Business News [Video]

QUESTION: I’m thinking about investing in a branding campaign for my small business, but it is going to be expensive. What are your thoughts regarding branding?

ANSWER: Moses Foster Jr., the founder, president and CEO of West Cary Group, the Richmond-based advertising and marketing firm, said, “A brand is a promise that when kept delivers preference, and sometimes forgiveness.”

There is value in a strong brand, but how can you build one cost-effectively?

There is a lot of information on branding and brand management available. Entire schools are focused on the topic.

Fortune 500 companies pay high-powered consultants millions of dollars to help them figure out how to brand themselves.

In our experience, money spent on branding can be either a very effective investment or a complete waste.

When thinking about branding, we suggest answering three questions: What message do you want to communicate? What is the most cost effective …

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2D Animation for Tiktok SEA Mega Sales [Video]
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2D Animation for Tiktok SEA Mega Sales [Video]

Little Black Book, SuperPixel partnered with TikTok to create vibrant 2D animation content for their SEA Mega Sales 2024 campaign. As part of a larger collaborationcovering EDMs, website assets, website articles, and social media visuals this animated piece was designed to capture the energy and excitement of one of the biggest shopping events of the year. With bold motion graphics, dynamic storytelling, and eye-catching visuals , we brought TikToks engaging, fast-paced shopping experience to life, driving anticipation and engagement across Southeast Asia. A celebration of fun, deals, and digital-first shopping , this campaign made Mega Sales bigger, brighter, and more immersive than ever.

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