How To Leverage on Your Users Personas For Effective Branding And Overall Business Growth [Video]
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Entrepreneurship

How To Leverage on Your Users Personas For Effective Branding And Overall Business Growth [Video]

A buyer/user persona is a research-informed representation of your ideal customer. They’re your perfect client, created from data and represented with a picture, a name, and a set of unique characteristics. note that your user personas should include all the information you need to know about consumer behaviour, demographics, location, and interest.

A buyer persona can be one of the most effective solutions for driving conversions. They enhance customer experiences in a structured way, which results in more effective sales and marketing output. Research tells us that user personas make websites anywhere between 2, and 5 times more effective for users, and result in a 100% increase in page visits! The only problem is, 85% of businesses don’t make the most of their user personas.

As a brand, knowing your ideal customers gives you a huge advantage over your competitors, because you will be able to tailor the experience you’re providing to …

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Starting a Business [Video]
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Entrepreneurship

Starting a Business [Video]

Starting a business can be one the most exciting things you'll do in life. It can also be the scariest. According to the latest statistics on the percentage of businesses that fail in the United States, we see that of the 678,135 new businesses that were started in 2015, more than one-fifth (20.4 percent) closed after their first year in operation.The percentage of businesses that fail increases to 30.9 percent in the second year and 38.6 percent in the third year. By the fifth year in 2020, the new business failure rate reaches 50.0 percent. Needless to say, it's hard! The ones that succeed do so not only because they work hard and get lucky. These entrepreneurs spend an immense amount of time creating a plan and execution strategy. It takes a lot of discipline to overcome the challenges. In this episode I'll discuss the basic questions you want to ask yourself when starting a business.

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