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Summit Health’s Patient Stories Highlight Care at Every Connection [Video]

Summit Health today announced the launch of its first consumer advertising campaign to illustrate its capabilities as a connected health care network. Created by the 2019 merger of Summit Medical Group and CityMD, Summit Health is bringing deep clinical integration, an enhanced digital experience for patients, and growth in providers and locations to the greater New York metropolitan area.

Produced by Summit Health’s branding and marketing partner, Elmwood, the campaign’s tagline, ‘Care at Every Connection,’ is an extension of Summit Health’s new brand platform, emphasising a more compassionate, responsive, and connected kind of care. Through a series of films and integrated creative executions, the advertising comes to life with patient stories that highlight connected care between providers and patients, providers and providers, and from moment to moment.

“Putting the patient at the heart of our ad campaign is representative of what we do as an organisation. We believe these moments will resonate …

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Starting a Business [Video]
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Entrepreneurship

Starting a Business [Video]

Starting a business can be one the most exciting things you'll do in life. It can also be the scariest. According to the latest statistics on the percentage of businesses that fail in the United States, we see that of the 678,135 new businesses that were started in 2015, more than one-fifth (20.4 percent) closed after their first year in operation.The percentage of businesses that fail increases to 30.9 percent in the second year and 38.6 percent in the third year. By the fifth year in 2020, the new business failure rate reaches 50.0 percent. Needless to say, it's hard! The ones that succeed do so not only because they work hard and get lucky. These entrepreneurs spend an immense amount of time creating a plan and execution strategy. It takes a lot of discipline to overcome the challenges. In this episode I'll discuss the basic questions you want to ask yourself when starting a business.

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