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Entrepreneurship

Compass Entertainment Complex Case Study | Branding [Video]

Compass Entertainment Complex is a massive and all-inclusive entertainment center opening Spring 2020 in Lancaster, Virginia. Their 28,000 sq. foot facility will house a full-service restaurant, laser tag, go-karts, mini-golf climbing walls, a six-screen movie cinema, and much more.

The challenge

When Compass Entertainment Center first approached Madison+Main, they were completely unbranded and referring to themselves simply as a “Rappahannock Entertainment Center.” With their groundbreaking quickly on the horizon, they needed a full branding campaign, including a new name, two new brands; for the complex and an adjacent restaurant. Madison+Main was just the right team for the job!

The approach

Our strategy stemmed from our agencies’ approach: Bold Brands Win. We knew that this entertainment center needed to grab attention, excite people, draw a crowd, and clearly portray the unique personality of the center. Madison+Main held company brainstorms, with insight from our clients, and developed multiple detailed options for our awesome clients.

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