What makes a good abandoned cart email? [Video]

This video is a segment from the “Abandoned Cart” episode of Growth Decoded — A show that helps you grow your business by investigating the customer experience.

In this segment, we ask Jonathan and Dawn their opinions on what makes a “good” abandoned cart email.

We consider the question from the perspective of the customer as well as the ecommerce store manager — and the consensus is an abandoned cart email that isn’t too pushy. It’s gentle, straightforward, and maintains the brand voice.

A good abandoned cart email is thoughtful instead of salesy, creates urgency without attempting to force a sale, and is simple and straightforward.

Ultimately a good abandoned cart email will emerge if you know your customer and know your audience. When you know who you’re sending to and you know the type of messages they’re looking for — You’ll always know what to say next.

J!NX is a company and online store dedicated to selling apparel and accessories based around video games and what they refer to as, “Geek Culture”.
https://www.jinx.com

Made for Freedom is a social enterprise offering fashion and lifestyle products created by survivors or human trafficking. Manufacturing of these ethically-made products helps to prevent human trafficking by providing dignified employment to victims and women at risk globally.
https://www.madeforfreedom.com

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