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Entrepreneurship

3. Canva Branding 101 for Non-Marketers [Video]

3. Canva Branding 101 for Non-Marketers

Session Description: Students are inundated daily with information via email and social media, and they are likely to pay attention to marketing communications that align with their values or creates authentic connection. Branding can be a powerful, effective way to develop a consistent message about the value of international education; we can consistently engage current and prospective students, as well as send signals to underrepresented groups that international opportunities are also meant for them. This session will showcase Canva–a free graphic design website for those who are not graphic designers or those without a formal marketing background to 1) discuss basic branding rules and guidelines; 2) showcase how to apply branding messages to all Canva templates for different marketing purposes; and 3) create a branding toolkit and use it to create marketing for an education abroad fair. If you are looking for ways to liven up your your graphic and visual media content and engage students without spending hours designing from scratch, this is the session for you.

Session Presenters: Asinda Sirignano, U-M’s Office of the Provost, & Katie Wiggins-Gawlik, U-M’s School of Business

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Entrepreneurship

Branding and Marketing: What's The Difference? With Vince Warnock [Video]

Welcome back to the Leadership Stack Podcast! Today we have Mr. Vince Warnock, a marketer, speaker, and author of the book “Chasing the Insights.” For our premiere episode with Mr. Warnock, he will be answering a few questions from Mr. CEO at 22, Sean Si, about digital marketing. How essential marketing is for businesses? What are the differences between branding and marketing? And how do marketing and branding work together in making your business successful? Hop into this valuable episode of the Leadership Stack Podcast!Vince Warnock on Social Media:LinkedIn: https://www.linkedin.com/in/vdub01Website: https://vincewarnock.com/Book: https://chasingtheinsights.com/___Part 1 - Branding and Marketing: What's The Difference? https://youtu.be/v2ZoCtZVlUcPart 2 - Should You Really Go for Paid Ads? https://youtu.be/ERD6ZIp3I94Part 3 - Is Word of Mouth Marketing More Effective? https://youtu.be/xpzzPhc0VGA___To learn more about entrepreneurship, leadership & management, you can follow us on:Facebook: https://www.facebook.com/leadershipstack/TikTok: https://www.tiktok.com/@leadershipstack?lang=enListen on Spotify: https://leadershipstack.com/spotifyJoin our community and ask questions here: https://from.sean.si/discordleadme.ph/facebookSean Si on Social Media:LinkedIn: https://www.linkedin.com/in/seansiFacebook: https://www.facebook.com/seansi.speaks/Websites:SEO Hacker: https://seo-hacker.comSEO Services: https://seohacker.services/Sean Si: https://sean.si/Check out Sean's new project: Aquascape Philippines: https://aquascape.phEnroll now in Sean Si’s Masterclass:https://sean.si/masterclass/Support Sean Si’s work by becoming a patron:https://www.patreon.com/seansiWhere Sean Si invests and make his money work for him:https://leadme.ph/growinvest