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Entrepreneurship

How to Create a Strong Brand in 2021 (video) by Whitney Vosburgh [Video]

In this Expert Insight Interview, Whitney Vosburgh discusses the evolution and changing nature of branding, what the future holds for this area of marketing, how to create a strong brand, and what constitutes strong brand attributes. Whitney Vosburgh is the founder and CEO of Brand-New Purpose and a branding expert.

This Expert Insight Interview discusses:

  • The evolution of brand and branding
  • Why the top-down, push-out model is no longer working
  • The elusive nature of people’s expectations

Evolution of Branding

Branding has evolved a lot over the last few years, but the people’s perception of it does not seem to have evolved at the same pace. One thing that has never changed is that a brand is not what the owner says it is; it is what others say about a brand that is true.

It is a continuous ongoing emotional relationship between the brand and its user/customer. This relationship spans from a dynamic, ever-changing perception of the brand/organization.

Branding Is the Opposite of What It Used to Be

What has …

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Entrepreneurship

How to Master the Instagram Algorithm in 2024 [Video]

Download HubSpot's Official Instagram for Business Kit [FREE RESOURCE] https://clickhubspot.com/istThe Instagram Algorithm sounds like a mysterious entity that controls everything we see while using Instagram, but it's really not as scary as it sounds! In this video, we breakdown everything you've ever wondered about the Instagram algorithm, including how it ranks content, how those rankings are impacted across different tools within Instagram like Feed, Explore, Stories, Reels, and Search. Plus, learn how you can use the Instagram algorithm to your advantage to build your following! The Instagram algorithm is NOT impenetrable! All it takes is a little time, effort, and planning to make the algorithm work FOR you. 🛠 Resources:• How to Use Instagram: A Beginner's Guide: https://clickhubspot.com/fsm📔 Grow Your Career and Business with HubSpot Academy: https://link.gallery/hubspot.Hundreds of FREE Marketing Tools at your fingertips. Subscribe to take your business to the next level! Welcome to the official HubSpot Marketing YouTube channel. Your new home for expert marketing tips and templates to upgrade your digital marketing strategy and grow your business! HubSpot is a leading growth marketing platform that empowers thousands of companies with the tools they need to grow better. Here you’ll find fresh content on social media marketing (TikTok, Facebook, Instagram, YouTube, + LinkedIn), email marketing, SEO solutions, paid ads, business trends, and much more. All done in our one-of-a-kind HubSpot style. Be sure to check out our weekly content to start learning for FREE now!⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

Information About Taking Finance Options | OTS News [Video]

Taking finance options can be a strategic move to achieve various financial goals, from purchasing a home or car to funding education or starting a business. Here's a comprehensive guide packed with essential information about exploring and utilizing finance options. Finance options encompass a range of financial products and services designed to provide individuals and

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Entrepreneurship

How You Communicate Is RUINING Your Relationships (Communications Masterclass) [Video]

In this video, Chris and Mo share their personal experiences and professional insights on becoming masterful communicators. They discuss the importance of intention, tone, and adapting communication styles to connect genuinely with others. This episode is packed with real-world examples, personal anecdotes, and practical advice for anyone looking to enhance their communication skills.Hashtags:#communicationskills #effectivecommunication #personaldevelopment #podcast #masterclass #deepconversations #lifeskills #professionalgrowth Timestamps:00:00:00 - Intro00:03:25 - The Essence of Communication and its Impact00:15:40 - Exploring Tonality and Context in Speech00:30:55 - Challenges and Techniques of Adaptive Communication00:45:10 - The Impact of Empathetic Communication01:10:25 - Different Personal Communication Styles01:25:50 - The Importance of Continuous Learning in Communication01:34:10 - OutroFREE Resources here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.--Host: Chris Do (Bald Asian Guy Talks About Business)Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media