Share a Coke returns bigger, better, more personal than ever! [Video]
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Entrepreneurship

Share a Coke returns bigger, better, more personal than ever! [Video]

MANILA, PHILIPPINES – Remember the kilig of finding your name on an ice-cold Coca-Cola bottle? The iconic “Share a Coke” campaign is back in the Philippines, with personalized bottles and cans, and exciting live experiences designed to connect you and your barkada and family nationwide. With over 333 names and nicknames available nationwide, as well as innovative experiences being rolled out from May to July 2025, Coca-Cola is offering even more re-imagined ways to celebrate friendships. Through its comeback, “Share a Coke” aspires to help deepen connections amongst today’s youth by inviting the new generation to create lasting, real-world moments, moving beyond fleeting digital interactions.

In 2011, Coca-Cola launched “Share a Coke,” a first-of-its-kind campaign that saw personal names replace its iconic billion-dollar logo, igniting the global trend of personalized branding. This revolutionary campaign reinvented how people experienced their favorite drink. Now, “Share a Coke” evolves, offering richer, more engaging experiences.

Understanding Gen Z’s desire for genuine connection (where 72% crave authenticity*), ‘Share …

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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]
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Entrepreneurship

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac

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