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The new Vuori campaign for 2025, featuring Kaia Gerber, simply exudes an effortless Californian sensibility. Shot against sun-drenched beaches with swaying palms, the images capture a sense of ease and movement.
Gerber is seen in various activewear pieces – a vibrant red one-piece, comfortable grey leggings, and a casual grey hoodie – all designed, it seems, for a life lived in motion and in harmony with nature. It’s a modern interpretation of leisurewear, blurring the lines between workout attire and everyday dressing, perfectly reflecting a lifestyle that values both performance and a relaxed elegance. The collaboration feels like a natural extension of Gerber’s own laid-back yet polished image.
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