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Entrepreneurship

Vegan McDonald’s-like restaurant expands to Scottsdale, plans statewide growth [Video]

Mr. Charlie’s Told Me So, a plant-based quick-serve restaurant with branding and marketing that is reminiscent of McDonald’s, has plans to open multiple stores in the Phoenix area and across Arizona.

The chain, which is based out of Los Angeles, announced May 13 it has signed a “multimillion-dollar development agreement” to open 18 locations across Arizona with investor Patrick Lam serving as the exclusive area developer for the Grand Canyon State.

Mr. Charlie’s menu is completely plant-based and features items like “Not a Cheeseburger,” “Not a Chicken Sandwich,” and the “Frowny Meal,” which includes a plant-based burger, plant-based chicken nuggets, fries and a drink. It also serves plant-based ice cream and breakfast sandwiches.

The first Arizona Mr. Charlie’s location is slated to open in Scottsdale later this year.

Read more of this story from the Business Journal.

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The campaign is part of a wider branding reset by the company called “Making Better Happen” and represents a €3m investment by the company. A key part of the rebrand is a new hero campaign called “A Nation Delivers”. Created by Boys+Girls, it shows how the company’s nationwide network can “connect a community of caring […]

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Watch the full episode with Fahim Khan for FREE only at: https://londonreal.tv/▶️ Latest Episode: https://londonreal.tv/episodes🎓 London Real Academy: https://londonreal.tv/academy🎁 Free Masterclass: http://londonreal.tv/masterclass-yt🎟 London Real Summit Tickets: https://londonreal.tv/summit#LondonReal #FahimKhan #Topic