Gen Z Cooking Seasonings : Knorr Aromat Seasoning [Video]

The Knorr Aromat Seasoning is being relaunched by the brand in the UK with new branding and flavors to help catch the attention of Gen Z shoppers. The product puts modernized branding in the spotlight, which will be further enhanced with in-store activations and an expansive social and digital marketing campaign to get the seasoning top-of-mind. The all-purpose seasoning now comes in the new Garlic Aromat and Chili Aromat flavors perfect for elevating any dish.

The Knorr Aromat Seasoning comes in 90-gram containers priced at £1.90 each, which are launching in their aforementioned new flavors at Waitrose and Asda now with additional expansion taking place in June. The marketing campaign for the seasoning will see the brand disseminating 200,000 sachets to shoppers for them to try in their next recipe.