Explore the forefront of marketing strategy on Marketing Champions with Howard Wolpoff. Meet industry leaders and discover the secrets behind their most successful campaigns, from digital innovations to timeless branding principles. Today, Howard speaks with Chris Perkins of Model B.
View original post: Marketing Champions with Chris Perkins of Model B on Daily News Network.
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The agency will oversee the retailer's own paid media plus its ad business.
The campaign is part of a wider branding reset by the company called “Making Better Happen” and represents a €3m investment by the company. A key part of the rebrand is a new hero campaign called “A Nation Delivers”. Created by Boys+Girls, it shows how the company’s nationwide network can “connect a community of caring […]
The Advertising Standards Authority has appointed Gary Joyce, Siobhn Masterson and Stephen Jackson to its Board.
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