Google’s logo has changed, and if the past’s any indication, this might be the most expensive gaussian blur in history [Video]

Stop the presses, shutter your blinds, and cancel your weekend plans—Google’s just changed its logo. It’s changed its logo for the first time in 10 years. This is huge news in the world of marketing and branding. What, one wonders, is this tectonic shift to the face of one of the world’s biggest tech companies? What new facet of design might trend-set the logos of the world for the next decade?

Someone hit it with a Gaussian blur, basically.

As reported by The Verge, Google is rolling out this change piecemeal—starting with updates to Google app on IOS and Pixel phones, and likely coming to a search engine near you. In fact, the only search engine you likely use.

The change is, to put it politely, minimalist. When I say “just hit it with a Gaussian blur”, I’m exaggerating a little, but not much. I double-checked with my …