DoorDash Intros ‘DoorDad’ to Give Moms a Break for Mother’s Day [Video]

The moral of the story of DoorDash’s new campaign: Mom can’t seem to get a moment to herself…even when she’s on the toilet.

The delivery service, diverging from the typically saccharine marketing that floods media channels for Mother’s Day, has launched a slice-of-life ad that shows a number of exhausted, multitasking moms-in-chief who dream of taking “a full bath” or maybe just having uninterrupted potty time.

The campaign, with its relatable hero spot called “DoorDad,” comes from Gut Los Angeles and DoorDash’s in-house creative studio Superette. The work announces a promo that aims to give matriarchs a much-deserved, sanity-saving breather via “the ultimate 24/7 life assistant.”

Here’s the deal: consumers who order a bouquet through DoorDash from May 9-11 will automatically unlock up to $50 in credit—or as much as $75 for DashPass members—toward select gifts. 

Per the video, the money would be well-spent on a meal (that mom does not have to cook), a pampering piece of …