More than 100 years after its founding, drinkware maker Stanley 1913 faced a challenge: transforming its heritage brand into a modern cultural phenomenon.
In this episode of the Marketing Vanguard podcast, host Jenny Rooney sits down with Matt Navarro, president of Stanley, to explore the company’s remarkable evolution from worksite essential to viral sensation.
Learn how Stanley maintains its cultural relevance through strategic partnerships, sustainability initiatives, and lifestyle brand positioning.
Whether you’re a marketing leader looking to revitalize a legacy brand or seeking insights on connecting with Gen Z consumers, this conversation reveals the delicate balance between honoring heritage and driving innovation.
“Some would say we had a viral moment. I would say we’ve been building momentum for the last four years,” he says on the podcast.
Tune in to discover how authenticity, sustainability, and cultural connectivity can transform a traditional brand into a modern lifestyle icon.
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