Categories
Entrepreneurship

Olympian Tara Davis-Woodhall Will Headline Alexis Ohanian’s Athlos Event [Video]

Olympic athlete Tara Davis-Woodhall, who snagged the gold medal in women’s long jump at the 2024 Paris Games, is on a mission to expand support for women’s track and field—a historically under-invested area of the sporting world. 

A partner in this effort is Reddit founder Alexis Ohanian, who last September founded Athlos, a female-only track and field meet in New York. Davis-Woodhall and Ohanian spoke on April 28 at marketing conference Possible Miami about their partnership. Davis-Woodhall is set to headline the 2025 Athlos event, which had three million viewers last year.

The announcement reflects both Davis Woodhall’s and Ohanian’s eagerness to expand the fandom of and deepen investment in women’s track and field.

“My entire goal, since I’ve gone to track and field, was to change the sport,” Davis-Woodhall said onstage.

The news comes just three days after Nike announcednew sponsorship deals with Davis-Woodhall and her husband, Hunter Woodhall, a Paralympic gold medalist. Davis-Woodhall also works with Dick’s Sporting …

Watch/Read More
Categories
Entrepreneurship

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac