![Xfinity Welcomes Fortune-Seekers to the Mythical World of Boomtown [Video]](https://video.getpvd.com/wp-content/uploads/2025/04/mp_226746_0_Boomtown1jpg.jpg)
What if your Wi-Fi was so powerful that it drew fortune-seekers from across space and time, hoping to stake their claim in it?
That’s what happens in Boomtown, a surreal world at the heart of a new campaign from Xfinity, Comcast Corporation’s telecommunications brand. Xfinity’s ads debut a new marketing platform, “The WiFi is Booming,” which makes WiFi, rather than internet access, the ultimate star of the show.
This is Austin-based shop Preacher’s first work for Xfinity since being added to Comcast’s agency roster. Preacher created the campaign in collaboration with Comcast’s in-house agency, Xfinity Creative, and director Björn Rühmann through production company Smuggler.
In each ad, a modern family boasts Wi-Fi so strong that it attracts groups of opportunists from different boom eras in history. Everyone from miners, mustachioed oil barons, and sleek tech execs try to grab a piece of the pie.
The national media buy will span broadcast, CTV, out-of-home, digital, …
![Marketing Champions with Marika Flatt of PR By The Book [Video]](https://video.getpvd.com/wp-content/uploads/2025/04/mp_226697_0_MARMarikaFTHUMBNAILjpg-1200x675.jpg)
![Brand Champions with Ronjini Joshua of Silver Telegram and Susan Westwater of Pragmatic Digital [Video]](https://video.getpvd.com/wp-content/uploads/2025/04/mp_226700_0_BrandingChampionsRonjiniSusanTHUMBNAILpng.png)
![Flutterwave Launches Virtual Workshop to Bolster Tech Skills Among African Youth [Video]](https://video.getpvd.com/wp-content/uploads/2025/04/mp_226612_0_FlutterwaveAcceleratejpg.jpg)
![618 Washington Street, Miles City, MT (MLS #401014) [Video]](https://video.getpvd.com/wp-content/uploads/2025/04/mp_226624_0_1111911746143fe0f0349c7b33ec78fa3f3ac0b219dljpg.jpg)