![Hunter Launches Standalone Influencer Agency Bobbie [Video]](https://video.getpvd.com/wp-content/uploads/2025/04/mp_226725_0_hunterlaunchesbobbie2025png.png)
Stagwell-owned marketing and communications agency Hunter is launching Bobbie—a standalone agency focused on influencer-first work, it shared exclusively with ADWEEK.
Bobbie will operate independently from Hunter, with offices in New York, Los Angeles, Toronto, Montreal, and London. The agency launches with Donetta Allen as president and Monica Caponigro as managing director, both bringing over a decade of influencer marketing experience across the agency and brand sides.
Allen was previously Hunter’s first chief influencer and social media officer, a role she assumed in July 2021 after founding the agency’s social, digital, and influencer media practice in 2010. Caponigro previously led Hunter’s influencer marketing team before transitioning to Nordstrom, where she oversaw affiliate and influencer marketing.
The formation of Bobbie responds to a major industry shift: According to the 2025 Influencer Marketing Benchmark Report from Influencer Marketing Hub, 75% of marketers now allocate dedicated budgets to influencer marketing, up from just 37% …
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