As markets roiled in March, Bloomberg Media saw a corresponding surge in video engagement, with viewers turning to the publisher for clarity on topics like trade tensions, tariffs, and monetary policy.
The result: a 38% year-over-year jump in total video consumption across streaming, digital, and linear platforms. March’s video consumption marked Bloomberg Media’s best monthly performance to date, according to chief revenue officer Christine Cook. In total, Bloomberg video reached 68 million viewers last month.
The uptick contributed to a banner quarter for Bloomberg’s business more broadly, which saw a 5% year-over-year increase in first-quarter advertising revenue. Likewise, revenues from digital video and linear television rose 4% and 9%, respectively, in the same time period.
“This is preparation meets opportunity,” Cook said.
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