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Entrepreneurship

Former Villanova star files lawsuit for lost NIL income [Video]

Kris Jenkins, who made the winning shot for Villanova in the 2016 college basketball championship game, is suing the NCAA and six conferences to recoup income he contends he would have earned if athletes at the time were not barred from making money from their name, image and likeness.File video from 2016 above: Reaction to NCAA championship-winning shotJenkins is among some 350 current and former athletes who have opted out of a $2.8 billion antitrust settlement with the NCAA that’s on the cusp of final approval. Some of the opt-outs have filed lawsuits to pursue lost income on their own.NCAA athletes weren’t allowed to make NIL money until July 2021. The so-called House settlement would provide back pay for athletes dating back to 2016, with the amount for each generally determined by sport and how much the athlete played. Jenkins played at Villanova from 2013-17 and in his last two …

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Entrepreneurship

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac