Categories
Entrepreneurship

Stacy Doren’s Vision for Journeys [Video]

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Stacy Doren, CMO of Journeys, who joined the company six months ago after 24 years at Levi’s. 

Stacy discusses Journeys’ evolution from its 1986 founding as a mall-based footwear retailer focused on alternative/skate culture to its current transformation under new leadership, and explains how Journeys is reaching a broader teen market while maintaining its cultural relevance. 

She shares insights on the resurgence of mall shopping among Gen Z, Journeys’ differentiating focus on female consumers, and the company’s shift from purely performance marketing to brand building with a new campaign launching for back-to-school season.

Unlocking the Creator Economy with Awin

Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? 

Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you’re looking to grow your creator roster, foster …

Watch/Read More

Most Popular Posts Today

Most Popular This Week

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]
►
Categories
Entrepreneurship

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac

  • Tags

This vlog contains an auto-curated collection of videos which may not always reflect our opinions and/or practices.