Meta Lands Multiyear Sponsorship Deal With UFC [Video]

Social media giant Meta and combat sports leader UFC struck a multiyear, multimillion-dollar sponsorship deal.

Meta will become UFC’s first official fan technology partner, enabling the mixed martial arts league to use Meta’s suite of products and services, including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp, and Threads.

In announcing the deal, UFC president and CEO Dana White said on Instagram that the partnership with Meta would “create amazing content and experiences for UFC fans.” He added that a new fighter-ranking system will debut later in the year, Meta’s AI glasses will be used to create content, and “the next few years will be an absolute game-changer for fans of this sport.”

“I love this sport, and I’m looking forward to working with the UFC to let fans experience it in new ways,” said Mark Zuckerberg, founder and CEO at Meta.

Indeed, Zuckerberg has shared several posts on his social platforms featuring him in attendance …