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Entrepreneurship

Meta Lands Multiyear Sponsorship Deal With UFC [Video]

Social media giant Meta and combat sports leader UFC struck a multiyear, multimillion-dollar sponsorship deal.

Meta will become UFC’s first official fan technology partner, enabling the mixed martial arts league to use Meta’s suite of products and services, including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp, and Threads.

In announcing the deal, UFC president and CEO Dana White said on Instagram that the partnership with Meta would “create amazing content and experiences for UFC fans.” He added that a new fighter-ranking system will debut later in the year, Meta’s AI glasses will be used to create content, and “the next few years will be an absolute game-changer for fans of this sport.”

“I love this sport, and I’m looking forward to working with the UFC to let fans experience it in new ways,” said Mark Zuckerberg, founder and CEO at Meta.

Indeed, Zuckerberg has shared several posts on his social platforms featuring him in attendance …

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Entrepreneurship

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac