Trend – Skincare brands are launching masculine eye masks designed specifically for male consumers. These products are crafted to address common concerns such as puffiness, dark circles, and signs of fatigue while featuring packaging and branding that appeal to a male aesthetic to normalize male skincare.
Insight – Male consumers are increasingly embracing grooming and skincare as part of their self-care habits, driven by a desire to look and feel confident. However, traditional skincare products often fail to resonate with men due to a lack of targeted marketing. The pressures of modern life, including work and stress, have heightened the need for solutions that deliver quick, visible results. By introducing masculine eye masks, skincare brands address these desires while breaking gender stereotypes.
Workshop Question – How can your brand create a product that redefines traditional perceptions by targeting a commonly underserved demographics in its market?
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