AI-Enhanced Marketing Automation Platforms : customer outreach [Video]
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Entrepreneurship

AI-Enhanced Marketing Automation Platforms : customer outreach [Video]

Aurora Mobile’s EngageLab has enhanced its marketing automation platform with artificial intelligence capabilities, and in doing so, it has introduced new tools that optimize customer outreach across multiple digital channels. The upgraded system combines omnichannel message distribution with visual workflow builders and AI-driven analytics. This will allow marketers to create personalized customer journeys without technical expertise.

Key functionalities of EngageLab include automated campaign orchestration across AppPush, WebPush, email, SMS, and WhatsApp, real-time performance tracking, and GPT-powered content generation for tailored messaging. The solution targets specific business scenarios like user onboarding, subscription conversions, and customer re-engagement. Reported case studies show conversion improvements between 30-45% across e-commerce, gaming, and education sectors.

The platform’s multi-channel approach to customer outreach addresses the growing challenge of fragmented customer touchpoints.

Image Credit: EngageLab

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