Discover Acures New Packaging and Innovative Skincare [Video]

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Acure has unveiled a brand refresh that reinforces its commitment to proven formulas, high-quality ingredients, and accessible price points. According to the official statement, this refresh aims to empower consumers to make informed, results-driven choices for their skin, hair, and the planet. To support this mission, Acure, renowned for its science-driven skincare, has introduced new packaging featuring concern-first icons and straightforward product names.

Andrea Kundar, Chief Marketing Officer at Acure, stated that the brand’s recent refresh centres on enhancing consumer product identification. According to Kundar, the refreshed packaging features updated iconography designed to communicate each product’s specific skincare benefits clearly.

Kundar stated, “Our brand refresh represents a renewed dedication to helping our consumers easily identify products that address their specific skincare concerns. The new packaging includes updated iconography that clearly highlights each product’s targeted benefits.”

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