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The marketing lead for the world’s second-biggest cryptocurrency exchange tells Tim Healey how he’s overcoming ‘oversimplified’ perceptions of the industry through bold branding and partnerships with the likes of Man City and McLaren F1.
You’ve had a load of agency experience: BBDO, Y&R, McCann, J Walter Thompson. Then you were head of product marketing at Microsoft, head of product marketing at CA Technologies, head of growth at blockchain.com before becoming global chief marketing officer at OKX. Could you please walk us through your career to date?
In 2006, I graduated with a bachelor’s in Journalism and a minor in business. I was reading a David Ogilvy book, and then a bunch of other copywriting books.
The two agencies that really caught my eye were Saatchi and Saatchi and BBDO. I decided that with a $1,000 credit card loan I would go to New York and try my luck getting work at …
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