Where Travel Centers Are Headed With Pilot’s Adrienne Ingoldt [Video]
Categories
Entrepreneurship

Where Travel Centers Are Headed With Pilot’s Adrienne Ingoldt [Video]

Social media is evolving. Are you adapting? Connect with a community of brand pros and content creators at Social Media Week, May 12–14 in NYC, to learn how to keep pace with new trends and technology. Register now to save 20% on your pass.

Welcome to the Marketing Vanguard podcast. In this episode, host Jenny Rooney speaks with Adrienne Ingoldt, the first-ever CMO of gas and convenience store chain Pilot, about transforming a 65-year-old travel center business into a customer-centric brand. 

Adrienne shares her journey of building a brand-focused marketing organization within a well-established travel center business.

She also discusses her philosophy on authentic brand building, Pilot’s evolution from B2B to consumer marketing, and explains why emotional connection matters more than ever in today’s marketing landscape.

“Brand is not a product. It’s not an offer. It’s not a service. It’s a feeling,” she says on the podcast. “It’s a visceral connection that humans have with everything that you say, that …

Watch/Read More

Most Popular Posts Today

Expats, Entrepreneurs & Dreamers: How to Build a Thriving Business in France [Video]
►
Categories
Entrepreneurship

Expats, Entrepreneurs & Dreamers: How to Build a Thriving Business in France [Video]

Starting a business in a foreign country can be a daunting yet exciting experience. For expats and entrepreneurs, France offers a vibrant market, a rich cultural heritage, and numerous opportunities for business growth. However, navigating the legal, financial, and cultural landscape can be complex. This guide will walk you through the essential steps to help you build a thriving business in France, from understanding the local market to securing insurance.

Most Popular This Week

This vlog contains an auto-curated collection of videos which may not always reflect our opinions and/or practices.