Taboola expands beyond native ads with Realize [Video]

New Delhi: Taboola, a content discovery platform, launched a new technology platform called Realize, specialising only in performance outcomes at scale beyond search and social.

Realize taps into Taboola’s data, performance AI, and range of inventory and creative formats to achieve performance objectives.

As per Taboola, while advertisers need great solutions for all parts of the marketing funnel, they need specialised solutions. Existing solutions that promise full funnel service face significant challenges to excelling in each part of the marketing funnel.

As of today, Taboola is opening Realize for all advertisers focused on performance.

Taboola estimates that advertisers spend $25 billion a year attempting to achieve performance outcomes on DSPs and niche AdTech solutions, yet in many cases, these channels lack the performance expertise, scale or data to get the results advertisers need.

DSPs tend to focus on video and CTV, which is good for branding goals but not performance, …