New Resources, Bold Initiatives, Modern Branding Take Center Stage at Annual RE/MAX R4 Convention [Video]

The event in Las Vegas showcased the power of trusted, productive professionals and the modernization of the real estate industry’s leading brand

DENVER, Feb. 27, 2025 /PRNewswire/ — At this year’s R4^® convention, RE/MAX^®, the #1 name in real estate*, unveiled bold new resources to elevate its value proposition and reinforce its commitment to over 145,000 agents around the world. With a focus on helping its network of affiliates win more listings in today’s competitive landscape, RE/MAX is expanding and modernizing its services, technology and strategic programs.

The convention kicked off on Monday, February 24, with thousands attending an Opening General Session focused squarely on professionalism. Throughout the session, RE/MAX Holdings CEO Erik Carlsonemphasized that RE/MAX is a network of trusted, productive professionals armed with a growing number of modern, forward-looking competitive advantages. That point was brought home in a discussion between Carlson, RE/MAX EVP of Marketing, Communications and Events …