Categories
Entrepreneurship

What Roto-Rooter Does Right: Lessons in Branding and Customer Trust [Video]

Here’s a quick question: if your sink suddenly backed up or your basement started flooding, who would you call?  For a lot of people, the answer comes instantly: Roto-Rooter.  

That kind of instant recognition doesn’t come out of nowhere. It’s the result of decades of smart decisions, such as SEO for plumbing companies, that have made Roto-Rooter a household name.

Sure, plumbing isn’t the most glamorous industry, but that’s where the genius lies. Roto-Rooter has found a way to turn something as unappealing as clogged drains and sewer lines into a brand people trust and even recommend. That’s a big deal when you’re dealing with an industry where skepticism runs high, and customers don’t always know who to trust.

So, how does Roto-Rooter pull it off? What makes them feel like a household name even if you’ve never needed plumbing help before? Whether you’re running a plumbing business yourself or another home service, there’s a lot to take away from how …

Watch/Read More
Categories
Entrepreneurship

How to Purchase and Manage Your Inventory with airSlate [Video]

Do you still rely on a manual approach while handling quotes and creating invoices?Running mission-critical operations manually results in major delays and unhappy customers. On top of that, manual methods have proven themselves to be more expensive and time-consuming in the long run, while introducing the risk of duplicating payments, incurring past-due charges, and introducting bad data.Change how you handle operations by transforming your most critical procurement processes into fully-automated document workflows with airSlate’s no-code automation.🔵 Learn more at https://www.airslate.com/product/create-and-automate-workflows/?utm_source=youtube&utm_medium=social&utm_campaign=airslate-ICP-OP_teams&utm_content=description🔵 Partner with the most powerful business automation platform to delight your customers: https://www.airslate.com/become-a-partner/?utm_source=youtube&utm_medium=social&utm_campaign=airslate-ICP-OP_teams&utm_content=description🔵 Find everything you need to know about the latest business automation trends: https://blog.airslate.com/?utm_source=youtube&utm_medium=social&utm_campaign=airslate-ICP-OP_teams&utm_content=description🔵 Follow us on our socials to stay up to date:https://www.facebook.com/airslatehttps://www.instagram.com/airslatehttps://twitter.com/airSlatehttps://www.linkedin.com/company/airSlate