Serviceplan Arabia Appoints Sara Eid as Regional Creative Director [Video]

Serviceplan Arabia, part of the global Serviceplan Group, has appointed Sara Eid as regional creative director, reinforcing its dedication to delivering impactful, insight-driven creativity across the Middle East, particularly in Saudi Arabia.

Sara is a dynamic creative leader with a versatile background in both art direction and copywriting, complemented by a strong strategic edge. Her career spans branding, advertising, social media marketing, and content development, working with global and regional brands such as PepsiCo, Kia, IKEA, Virgin, Cruise Saudi, Al Arabi, and Nahdi. Before joining Serviceplan Arabia, she held leadership roles at Impact BBDO, Dentsu, and DDB, spearheading campaigns for Saudi government entities and multinational clients.

Ramy Abdelrehim, general manager of Serviceplan Arabia, commented, “Sara’s ability to bridge strategy and creativity makes her a key asset to our growing team. She brings a deep understanding of the region’s evolving communication landscape and a passion for mentorship, innovation, and building strong …