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![Driving awareness and sales for Windows 11 [Video]](https://video.getpvd.com/wp-content/uploads/2025/04/mp_225992_0_dipiubordo1jpg.jpg)
Microsoft activated a full-funnel campaign for Windows 11 in Italy, by leveraging a UEFA Champions League sponsorship and collaborating with Twitch.
![The Complexities of Trademarks for Famous Phrases [Video]](https://video.getpvd.com/wp-content/uploads/2025/04/mp_225943_0_shutterstock1505287100jpeg.jpg)
Viral social moments can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and cement their reputation in culture. Registering a phrase as a trademark however can be challenging.
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![Campaign US Agency of the Year Awards 2025: Creative Person [Video]](https://video.getpvd.com/wp-content/uploads/2025/03/mp_225717_0_AotY2025creativepersonjpg.jpg)
Rafael Pitanguy, deputy global chief creative officer, VML, creative lead, WPP Open X. From Campaign US
![Triggre: Business automation platform – Dynamic Business [Video]](https://video.getpvd.com/wp-content/uploads/2025/03/mp_225806_0_triggrecomjpg.jpg)
Triggre is a platform that automates business processes without coding, supporting custom solutions and improving efficiency.