Teaching Influencer Marketing and the Impact of Engagement
Students often recognize influencer tiers but may not fully grasp how engagement, branding, and sponsorships vary at each level. Many focus on follower count, missing why brands prioritize engagement over sheer reach. This webinar will explore classroom activities that illustrate the impact of influencer tiers and engagement metrics. Learn practical strategies to help students analyze why micro-influencers often outperform celebrities and how brands choose influencers beyond just likes and follows. Join us for actionable insights to make influencer marketing more engaging and data-driven in the classroom!
The University of Texas at Arlington
Dr. Nichole Santee is a Clinical Assistant Professor in the Marketing Department at the University of Texas at Arlington, specializing in social media and digital marketing. She holds a Ph.D. in Media and Public Affairs from Louisiana State University and brings extensive industry experience, including roles as a social strategist and content creator for brands like Icy Hot. Passionate about teaching and mentorship, Dr. …
![Why Personal Branding is Key for Inbound Marketing [Video]](https://video.getpvd.com/wp-content/uploads/2025/02/mp_224397_0_Yellow71png.png)
![YouTube [Video]](https://video.getpvd.com/wp-content/uploads/2025/02/mp_224428_0_0jpg.jpg)
![Business Jet Unveils New Website and Branding by Tegan Digital [Video]](https://video.getpvd.com/wp-content/uploads/2025/02/mp_224314_0_BusinessJetTeganDigitaljpg-1200x628.jpg)
![Business Jet Unveils New Website and Branding by Tegan Digital | PR Newswire [Video]](https://video.getpvd.com/wp-content/uploads/2025/02/mp_224323_0_67b5e0b2b0b77imagejpg.jpg)