The Ultimate Guide for Advertisers [Video]

With over 1.15 billion monthly active users using LinkedIn globally, the platform allows advertisers to connect with decision-makers, build trust, and showcase their brand to a highly targeted audience. While visuals like LinkedIn banner size play an important role in establishing professionalism, a successful LinkedIn strategy involves more than just appearances. Luckily, this article will take you through the banner sizes you need, optimizing your LinkedIn, and best practices for LinkedIn ads.

Let’s see how to polish your LinkedIn for your media buying purposes and overview all the elements you need to mind.

A detailed look at the correct banner sizes and how to design them for maximum visibility.

• Personal profile cover photo: 1584 x 396 pixels
• Company page cover banner: 1128 x 191 pixels
• Article header images: 1200 x 627 pixels
• File format: PNG, JPG

• Safe zones matter: Keep text and logos within the central 60% of the image to avoid cropping …