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Bringing back Grimace for his birthday in 2023 had such a positive effect on sentiment about McDonald’s that the fast-food giant decided to go further down the family tree.
The return of the Shamrock Shake also marks the return of Uncle O’Grimacey, with the hopes that the purple character and his green uncle will not only bump up sales but also generate more donations for the company’s charitable arm, Ronald McDonald House Charities.
“This Shamrock Season celebration came to life when Grimace stumbled upon his family’s original Shamrock Shake recipe,” the McDonald’s statement explained. “That discovery sparked Grimace to reconnect with his vibrant, joyful, and generous uncle, Uncle O’Grimacey.
“Inspired to reunite with Grimace and support his favorite charity’s 50th milestone, Uncle O’Grimacey packed his bags and embarked on a journey from Sham Rock, Ireland. Now that he’s here, Uncle O’Grimacey is traveling coast-to-coast, spreading Shamrock cheer with fans everywhere and celebrating RMHC and their mission to keep families together.”
McDonald’s franchisees …
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