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![Marketing Automation – The Bad & The Good [Video]](https://video.getpvd.com/wp-content/uploads/2025/01/mp_223504_0_ABCILogoonGrayx600png.png)
We all like to malign the "robomails" and "robocalls" we receive. Marketing automation can seem like a bad idea.We despise them as much as the next person!Marketing automation applied badly (or too broadly!) is clumsy, inconsiderate, and potentially damaging to your brand.Marketing automation applied intelligently can actually make you more considerate, not to mention productive!A
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![Marketing Automation Statistics – Insivia [Video]](https://video.getpvd.com/wp-content/uploads/2025/01/mp_223435_0_BlogDigitalMarketingMarketingAutomationStatisticsjpg.jpg)
Marketing automation boosts efficiency, with 76% of companies using it to increase lead generation by 80% and conversions by 75%. As the market grows to $13.71B by 2030, businesses must invest in AI-driven personalization and omnichannel automation for maximum ROI.
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