Meet the creative powerhouse behind Italian furniture brand Kartell [Video]

After just a half-hour chat with Kartell’s marketing and retail director Lorenza Luti, it’s clear that this is a woman who really does it all. Not only is she at the helm of the family business, but she also runs the Kartell Museum, is a member of the Italian Industrial Museums Committee, and fits family life in there, too.

Along with her team—which has grown from two to ten in the last twenty years—Luti works on everything from the stores, catalogues, and branding to strategies, events, affairs, and products. Both Luti and her brother Federico represent the third generation of the family that founded and still leads Kartell. But despite being the daughter of the company’s CEO, Claudio Luti, the job certainly wasn’t handed to her on a plate.

Since she was young, Luti would come to Kartell for parties and presentations, and Salone de Mobile was a coveted event …