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Are your marketing automation workflows truly driving results, or are they stuck in surface-level tactics? With 75% of companies planning to increase their marketing automation budgets in 2025, mastering advanced strategies is no longer optional—it’s essential. In this advanced-level webinar, we’ll dive into the “B2B State of Marketing Automation” report by Ascend2, uncovering trends, challenges, and untapped opportunities that will define 2025. From multi-channel customer journey orchestration to AI-driven optimization, this session will provide actionable strategies and practical frameworks to elevate your automation success.
This webinar airs at 12 PM CT and will be available for six months after airing.
Key Takeaways
- The Hits: Explore trends like AI-powered predictive scoring and increased data quality.
- The Misses: Identify pitfalls such as underutilized features and misaligned workflows.
- The Opportunities: Unlock the full potential of predictive analytics and advanced segmentation.
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